Mission Christmas - Cash for Kids
MISSION CHRISTMAS Cash For Kids (CFK) is Bauer Media’s national charity which operates across 22 areas around the UK. The southern region, which the GFT supports, covers Dorset, Hampshire, West Sussex, Surrey and the Isle of Wight. Bauer radio stations covering this area have included Wave 105, Fire , Magic & Absolute but as of 2024 have merged into Greatest Hits Radio.
The mission of each region of the charity is to respond to the needs of children in their local communities and they aspire to enable all children to live life to the full and achieve their individual potential.
Mission Christmas is one of the annual appeals CFK organise nationwide. The southern region organises one of the largest and most successful, regularly collecting, sorting and delivering over 60,000 donated gifts to 20-25,000 children and young adults living in poverty and hardship. Without these donations these youngsters would end up with no presents to open on Christmas day.
Want to help?
There are several ways a new toy or gift can be donated to the appeal. Prior to the launch each year in November, a list of donation points, including supermarkets and high street stores, across the area will be announced where gifts can be left which will then be collected by CFK. You can also donate cash directly to CFK for them to buy presents for age groups that they may not have enough presents for. In a similar vain you can donate cash to the Gale Foundation Trust Mission Christmas fund.
The USP of the GFT is that we start searching for, and buying, presents for the next year’s appeal as soon as the current one is finished.
Click the image to play the video
We started supporting CFK back in 2015 and since then we have increased the number of gifts we provide each year by striking deals with major retailers for discounts as well as taking advantage of special offers and clearance sales. We also work with clearance warehouses looking to buy quality, new merchandise at a fraction of the usual retail price.
Our aim is for every £10 donated we will purchase £30 worth of gifts although we always exceed that target.
In addition, having been involved for so many years, we know the age ranges and types of gifts which the appeal is typically short of. We aim to make sure that young adults receive presents as well as younger children.
Please see the links below for examples of what we have purchased in previous years or click on 2024 to this year’s progress...
Donate Directly at Greatest Hits Radio >>
